Custom software
From spec to production — web, mobile, IoT, integrations. We own the full journey.
mSales Norway
We build the software that runs real businesses.
Custom development and practical consulting frameworks from a small, experienced team. Car wash networks, giftcard vending machines, ecommerce stores, charter boats — we've built them all, and we document the work as we go.
SERVICES
Our services
Consulting frameworks
Lightweight, documented frameworks for product owners and technical teams — helping you make better decisions, faster.
Operate & maintain
You don't just get code, you get a partner who keeps the lights on. Monitoring, updates, second-line support.
WORK
Our work
Nails by Niamh
2026A complete website for a mobile nail technician in Keynsham — her own brand, price list, Instagram gallery, enquiry form with deposit, and local SEO. From brief to live in a single day.
- emdash
- Astro
- Cloudflare
- Stripe
- Resend
Eventbooking — a booking platform for experiences
2026–Multi-tenant booking and payments platform for experiences. Embeddable widget on the client's own site, Dintero payments with automatic payout splits, gift cards, capacity management, and customer notifications. First tenant: What To Do Kristiansand.
- Next.js
- Supabase
- Dintero
- Resend
Pleieboka — a digital service book for car detailing
2026–SaaS platform where the care history follows the car like a service book. Detailers log work and condition with coded inspections and photos, customers sign digitally via magic link, and the history survives ownership transfers. First client: Unik Detailing in Kristiansand.
- Next.js
- Supabase
- Tailwind
- Resend
Proffvolt
2023–Ecommerce for batteries and solar equipment. Same playbook as Lumen: cold launch, over a million NOK in a few months, healthy margins. Continuous supplier scraping and AI-generated product descriptions.
- Shopify
- Python
- Selenium
- GraphQL
INSIGHTS
Latest insights
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Websites and local SEO for small businesses — how we do it in a day
Most of our projects are big systems. But the same stack serves a one-person business just as well. Here's how we built a complete website with local SEO for a mobile nail technician — in a single day.
6 MIN LESNING -
From idea to prototype in a day
One June morning, Shorewalk was a sentence on a whiteboard. That evening the app was on TestFlight. This is how we use rapid prototypes to validate concepts before anyone invests real money — in Kristiansand and beyond.
5 MIN LESNING -
Three bugs in an afternoon — and why we still bet on new tech
We upgraded emdash CMS from 0.4 to 0.6 on msale.com. Three things broke in fifteen minutes, and everything was fixed within the hour. Here's why.
5 MIN LESNING
CONTACT
Got a project in mind?
We'll have an exploratory chat about what you need. Typically we reply within a business day.